En su libro «Innovating: A Doer’s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong (MIT Press 2017)» (https://mitpress.mit.edu/books/innovating), Luis Pérez-Breva, el español que dirige la innovación en el MIT como director de la MIT Innovation Initiative llama «beauty pageants» (concursos de belleza) a los eventos, concursos y premios a emprendedores y los describe de esta forma:
«The field of entrepreneurship is ripe with opportunities to enter contests and win awards. These «idea» events are a lot like beauty pageants; the pitches are the «talent competition.» They sometimes even propel forward aspiring entrepreneurs who have a solid, powerful idea. The key, though, is how solid and powerful their idea was before they entered the event. The pitch itself is show and tell.
Beauty pageants end with the crowning of a winner. Crowned or not, you still need to figure out what you’re going to do next.
As people prepare for these events centered on entrepreneurial «beauty: they feel the urge to copy «beautiful»-looking, successful entrepreneurs. One can only wonder how many black turtlenecks, jeans, and wireless headset microphones are sold in advance of these events, or how many prospective presenters practice the line «and we launch today» in front of mirrors. But far more often than not, what we think we know about already successful entrepreneurs includes very little about how they developed their ideas, how they assembled and managed their organizations, or the struggles they went through to evolve their ideas toward impact at scale.
In class, I have learned to help students recognize these contradictions and paradoxes by taking this archetypical conception of entrepreneurship and innovation to its comical extreme: I suggest they incorporate and then post their new status as «founders» on the social network of their choice.»
Luis dio una conferencia magistral (https://www.youtube.com/watch?v=vvswFzo0VwM ) en la Fundación Rafael del Pino, la recomiendo para quienes tengan dudas sobre qué es la innovación y cómo se gestiona.
Ángel Cavada Castellanos
Colaboramos con empresarios, emprendedores y ejecutivos con el fin de crear un sistema y preparar un equipo eficaces para hacer crecer su negocio.
Quisiera contactar con vosotros.